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Marketing Madness

Targeted Live Broadcasts Now Available from Facebook

Facebook’s live streaming service has become very popular very quickly, especially with marketers. Having the ability to communicate directly with viewers has been very...
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Marketing Madness

Facebook Making Changes to Virtual Ban Marketers

This week Facebook announced that they were planning to make a number of significant changes to their news feed algorithm.  These changes are going...
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Marketing Madness

Four Important Reasons You Should Test Facebook Dark Posts

Advertisers now have the ability to promote unpublished (otherwise known as “dark”) posts within the News Feeds of Fans. An unpublished post is a status...
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Marketing Madness

Social Networks Sign Hate Speech Treaty

Tech companies including Facebook, YouTube, Twitter and Microsoft have all recently signed a ‘code of conduct’ that was created by the European Commission.  The...
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Marketing Madness

Facebook Takes Aim At Google Display Network

Facebook has been steadily growing their advertising services, which is where they make the vast majority of their billions in annual revenue.  Since the...
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Marketing Madness

Facebook Shuts Down Ad Exchange

Facebook’s Ad Exchange (FBX) has been a service that allows third party companies to purchase ads on the social network for quite a few...
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Lawyers Run The World

Facebook is NOT Silencing Conservatives

Over the past week there has been something of a firestorm of news regarding allegations that Facebook has been manipulating their ‘Trending Topics’ section...
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Marketing Madness

Facebook Mobile Ad Revenue Jumps by 76% in 3 months!

It’s that time of year again where the major tech companies are releasing their Q1 results.  While marketers can largely ignore much of the...
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Adtech

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Welcome to the world of retail media, where the stakes are high, the competition is fierce, and the jargon...
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Marketing Madness

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

In a move that might not set the world on fire but will certainly simmer some interest in the...
Adtech

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...

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