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Marketing Madness

IHeartRadio Partners with AdSwizz For Digital Radio Programmic

iHeartMedia today announced the launch of the first programmatic private marketplace for digital radio in the U.S. The private marketplace will allow select programmatic...
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Adtech

Yahoo Rises from the Digital Ashes: An AI Comeback Tale

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...

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Marketing Madness

The Partnership Pioneers: impact.com’s Game-Changing Year in Review

As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the...

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