Sunday, October 13, 2024
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Tag:adobe

Marketing Madness

Adobe Ups The Ante With Acquisition Of TubeMogul

Last week, Adobe came to an agreement to purchase TubeMogul, which offers a DSP (Demand Side Platform) that allows advertisers to purchase and plan...
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Email Marketing

Sensei Artificial Intelligence Uses Predictive Subject Lines in Email

Adobe announced a new AI called Sensei. Sensei is a “framework and set of intelligent services” that will be incorporated in its Creative, Marketing...
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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day...
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Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while...
Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most...

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Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of...
Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another...

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