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UrbanObserver
UrbanObserver
Sunday, December 10, 2023
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Marketing Madness
Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their...
Deeksha Bhasin
-
2017-04-24
Latest news
Adtech
2023-12-07
Yahoo Rises from the Digital Ashes: An AI Comeback Tale
Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name...
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Adtech
2023-12-07
Billion-Dollar Blindspots:Â The ANA Report’s Eye-Opening Revelations
In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding...
Adtech
2023-12-06
Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic...
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Marketing Madness
2023-12-05
The Partnership Pioneers: impact.com’s Game-Changing Year in Review
As 2023 sketched its vibrant narrative, impact.com dazzled as...
Adtech
2023-12-05
The Great Attribution Illusion: A Marketer’s Modern-Day Haunting
Attribution in marketing is a specter that haunts the...