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UrbanObserver
UrbanObserver
Monday, November 4, 2024
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Marketing Madness
Affiliate Marketing vs. Influencer Marketing: Reasons to Take Advantage of Both
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their...
Deeksha Bhasin
-
2017-04-24
Latest news
Marketing Madness
2024-10-31
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
First off, let's talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share...
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Adtech
2024-10-31
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with...
Adtech
2024-10-31
The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no...
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Marketing Madness
2024-10-31
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up
First off, let's talk about the elephant in the...
Adtech
2024-10-31
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers
Imagine this: you’re three episodes deep in a binge,...