Saturday, March 2, 2024

Tag:above the fold

Ads Need to be On Screen 14 Seconds to Be Effective

The rule of thumb put out by the Internet Advertising Bureau says that an ad is considered viewed if at least half of the...

Latest news

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like...
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WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising, where the thirst for personalization and precision targeting knows no...

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of...

Must read

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

In the crazy world of Connected TV (CTV) advertising,...

WTF Are Cohorts? Beyond the Buzzword Bingo

Ah, cohorts. In the ever-evolving landscape of digital advertising,...