When you see an outdoor ad that looks like it’s been there forever, but the text is all new, it’s because it has! Outdoor ads are becoming increasingly advanced. From simple, static advertisements to ones that use augmented reality and are easy for consumers to share on social media—the options today make outdoor campaigns more … Read more
Last week, I had a conversation with Robert Regular—a friend and colleague of mine who I have known for over 25 years. We talked about many things throughout our discussion, but one topic kept coming up: does Programmatic advertising even work? The media loves to seize on new technologies and turn them into must-haves before … Read more
The Kessler Group is getting a new name. As of today, the company has rebranded to Onboard Partners. While keeping their 40 years of history and deep expertise in financial markets, the new name speaks to the evolution of the business. The rebrand coincides with a purchase of the company. The management team has partnered … Read more
Did you know that partnership marketing is one of the fastest-growing marketing strategies out there? In fact, it’s expected to grow by more than 50% in the next three years! Partnerships have dramatically changed the way consumers interact with brands and make purchasing decisions. That’s because partnerships can help you meet your business goals by: … Read more
Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused influencer agencies. The deal makes Acceleration Partners the world’s only agency with the ability to deliver end-to-end affiliate, influencer, and partnership services at scale. “Influencer and affiliate marketing are converging now … Read more
Ringless voicemails have always been a thorn in our sides, but now they’re also a thorn in the FCC’s side. The Federal Communications Commission has determined that these silent voicemails are covered by the same Telephone Consumer Protection Act (TCPA) rules that forbid robocalls without consent. Companies need your permission to leave these junk messages … Read more
Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that’s only part of the story: Walmart U.S.’ advertising sales have grown 40% year-over-year—a sign brands are increasingly looking to online channels as a way to reach their customers more efficiently than ever … Read more
I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I’ve found that Pay-Per-Call is one of those technologies that seems to be used by many people, and then ignored by others. Instead of writing another article about how Musk is destroying Twitter for advertisers, … Read more
I’ve known Chris for a long time, and I’ve always been impressed by his knowledge of the affiliate and performance marketing industry. He’s the co-founder of Publish Discovery, which helps create artificial intelligence, marketing analytics, and machine learning for affiliates to help them grow their businesses while paving their way in the affiliate industry. Moreover, … Read more
Connected TV (CTV) is one of the most rapidly evolving platforms in the advertising world. In just a few short years, it has transformed from a niche platform to a must-have for any brand that wants to stay competitive. With its expansive reach and ability to deliver highly targeted, measurable ad campaigns, CTV is poised … Read more
With a recession on the horizon, brands are not pulling back on their metaverse-marketing spending — but few of them seem to agree about what exactly it is. “Most brands have no idea what’s going on at all,” said Lewis Smithingham, svp of innovation at Media.Monks. “Which is great — that’s what we’re here for.” … Read more
Dave Morgan is the CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor … Read more
In short, programmatic advertising is a form of automated online advertising. publishers sell digital ad space through ad exchanges, and buyers use those exchanges to enter bids for their content to be advertised. Then, an automated algorithm uses advanced analytics to determine the correct placement of these ads on publishing sites, based on factors like … Read more
Your social proof is the element of conversation that verify your brand. From customer and client testimonials to media interviews and even contributed content, your social proof is built with every interaction you make on behalf of your brand. Even if you are just starting or transitioning into a new market, one of your main … Read more