Zappi’s latest strategic maneuver reads like a plot twist in the high-stakes drama of market research, with Nataly Kelly stepping into the role of Chief Marketing Officer, a character arc befitting a protagonist in the world of international business and culture clash comedies. Kelly, with a Boston backdrop, swaps the HubSpot hustle, where she was … Read more
Adlandia – a place where ‘consumer’ is just a fancy dress for a data point, and respect is an artifact, like a dial-up modem sitting in a museum. In this bustling metropolis of marketing and adtech, greed isn’t just a sin; it’s more like the unofficial motto. Here’s me, Pesach Lattin, strolling through the digital … Read more
The adtech world: where the only constant is change, and what a rollercoaster it’s been lately! Let’s dive into the saga of Chrome’s cookie deprecation, shall we? It’s a tale peppered with data, drama, and a dash of digital Darwinism. First off, the stage is set by Paul Bannister from Raptive, who’s been playing data … Read more
Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore. Picture this: I just heard from a marketing manager, who was minding their own business, and was suddenly ambushed by a CEO in a frenzy. The culprit? An article in the Wall Street Journal screaming about the apocalypse of digital advertising, all … Read more
The Federal Trade Commission’s (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting a company responsible for operating over 50 websites, unveils a nefarious web of exploitative practices. These sites lured unsuspecting consumers with the promise of services like home refinancing and solar panels, … Read more
Brian Dolan, renowned in the sphere of digital advertising as the chief executive of WorkReduce, found himself in the unenviable spotlight of law enforcement rather than the glowing beams of business accolades. In a turn of events that resonates with the darker undercurrents of our digital age, Dolan stands accused of engaging in activities that … Read more
In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque and misunderstood intricacies of programmatic media buying. This detailed study, analyzing an impressive $123 million in advertising spend from notable brands such as State Farm, Mondelez, and Discover, spans the period … Read more
As 2023 sketched its vibrant narrative, impact.com dazzled as a trailblazer in the realm of international performance marketing and partnerships. This was no ordinary corporate ascent; it was a masterstroke in the ever-evolving canvas of marketing, a whirlwind journey where every move was an innovation, every strategy a revolution. In this dynamic digital era, impact.com’s … Read more
The global digital marketing juggernaut, Jellyfish, renowned for its partnerships with some of the world’s most iconic brands, has made a seismic announcement that is set to redefine the creative marketing landscape. Jo Wallace, a luminary in the industry, steps into the role of Global Executive Creative Director (ECD), ushering in a new era of … Read more
FreeWheel, a global technology platform for the television advertising industry, and OrkaTV, a leading player in the streaming TV marketplace, have joined forces in a groundbreaking move. This partnership provides advertisers on the FreeWheel platform access to an extensive array of over 3,500 free-ad supported streaming television (FAST) channels available through OrkaTV. This collaboration not … Read more
In a significant pivot from its roots as a sports-focused live TV streaming service, Fubo, previously known as FuboTV, has ventured into new territory with the launch of Fubo Radio. This innovative addition introduces a lineup of ten AI-powered streaming stations, now available to Fubo’s U.S. subscribers directly through their TVs. This expansion represents a … Read more
In the labyrinthine world of digital advertising, a recent revelation by Adalytics has cast a stark light on the Google Search Partners (GSP) program. Like a modern-day oracle, Adalytics’ transparency report has prophesied a disturbing reality, one where the promise of digital outreach entangles unwittingly with the dark underbelly of the internet. On an unassuming … Read more
The specter of history looms large as we examine Musk’s words. In 2018, the Pittsburgh synagogue massacre, the deadliest anti-Semitic attack on American soil, was fueled by a narrative eerily similar to the one Musk has now endorsed. Robert Bowers, the perpetrator, was driven by the “great replacement” conspiracy, an insidious belief that Jewish people … Read more
Within the intricate tapestry of the adtech realm, a narrative unfolds—one where first-party data isn’t just a commodity but a covenant between the consumer and the digital world they inhabit. A As the oracle of this domain, Joe Zappa of Sharp Pen Media, articulates the pivot towards a model where advertisers dance with data they’ve … Read more
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