The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It’s time to peer into this digital twilight and unravel the tales entwined within. In the digital cosmos of programmatic advertising, bid requests are nothing short of sacred rituals — the beckoning calls from … Read more
In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one shared reality: the televised world. There was a certain comfort, a certain predictability to the rhythmic switch between channels. But as time pressed on, that comfort faded, the predictability lost to … Read more
Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is AI just a buzzword; it’s intertwined with our everyday existence, particularly in the world of business and marketing. The crescendo of the digital age is echoed by businesses and their marketing … Read more
London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the sphere of global digital marketing. Jellyfish, one of the pioneering captains of this vast sea, has reeled in a prized catch. Stephanie Parry, with a commendable voyage of 17+ years across … Read more
The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast’s comforting audio. Like any influential medium, podcasts have piqued the interest of advertisers and with that, an influx of capital. But this golden age for podcasts, with its rapid expansion and … Read more
Ah, the sewers of New York City. To the average Joe, a symbol of urban infrastructure and occasional rodent residence. But to millions worldwide, it’s the emblematic home of four wise-cracking, pizza-loving, shell-wearing heroes who’ve defied time, trends, and even logic: the Teenage Mutant Ninja Turtles. With Paramount’s new rendition, the turtles have yet again … Read more
In the ever-evolving world of technology, one company stands out as a trailblazer in the realm of process automation. Appian Corporation, listed on Nasdaq as APPN, has consistently pushed the boundaries of what is possible in the field of enterprise software. Today, it is our pleasure to announce a new addition to Appian’s already impressive … Read more
In the ever-changing realm of marketing and consumer packaged goods (CPG), one thing stands clear: adaptability is paramount. As consumers continue to engage with brands across a multitude of touchpoints, marketers are faced with the formidable task of distinguishing themselves in an increasingly crowded media landscape. To succeed in this endeavor, they must deploy omnichannel … Read more
In the tumultuous world of business, where the unexpected often becomes the norm, the recent acquisition of MediaMath by Infillion has sent shockwaves rippling through the industry. It’s a move that’s ignited more debates than a late-night political talk show. The burning question on everyone’s mind: Has Infillion just pulled off a brilliant coup or … Read more
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds. It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe. In this article, I reveal the … Read more
The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, “The only constant in life is change.” While some might have anticipated a looming advertising recession, the latest industry forecasts suggest that such fears might be exaggerated. Brian Wieser, an industry analyst with a keen eye … Read more
RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the landscape of their already groundbreaking mission. In a bold and visionary step, the firm announced today the appointment of Lorelei Lenzen Skillman as its Chief Marketing Officer, a decision that heralds … Read more
Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans. She doesn’t even have a catchy name for her cause. She just has a laptop, a Twitter account, and a mission: to stop the flow of money from advertisers to publishers of hate speech and disinformation. … Read more
Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as the weather in the British Isles. This month, we’ve got a front-row seat to what could be the industry’s next seismic shift: The Trade Desk is shaking things up by refusing to let publisher- or SSP-dictated floor prices … Read more
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