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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

When to Hire a Chief Marketing Officer (CMO)?

You’ve heard it before: Marketing is the new product. And you probably agree—your brand is everything. Yet with all the buzz around marketing, it...

Pesach Lattin - 2022-10-31

Leaders

Datavant Hires Marla Kessler as Chief Marketing Officer

We are pleased to announce the hiring of Marla Kessler as its Chief Marketing Officer. Ms. Kessler brings decades of experience in marketing and...

Pesach Lattin - 2022-10-31

Leaders

Little Caesars promotes Greg Hamilton to Chief Marketing Officer

Little Caesars has hired Greg Hamilton, promoting him internally, as its new chief marketing officer. He will replace Jeff Klein, who left the Detroit-based...

Pesach Lattin - 2022-10-31

News

Brands Ready to Flee Twitter, Musk Already Tweeting Bigoted Conspiracy Theories

Twitter has always been a "safe space" for racists, trolls, and other assorted bad actors on the internet. With new ownership under Elon Musk's...

Pesach Lattin - 2022-10-30

Leaders

NBA names Tammy Henault as Chief Marketing Officer

The NBA has named Tammy Henault as its chief marketing officer. This appointment will help the league do an even better job at engaging...

Pesach Lattin - 2022-10-28

Metaverse

Seven Ways Brands Can Use the Metaverse

The metaverse is an ever-growing collection of digital worlds that can be accessed through virtual reality, augmented reality and other forms. The metaverse is...

Pesach Lattin - 2022-10-27

Leaders

8 Ways Chief Marketing Officers Can Learn from She-Hulk: Attorney At Law

I’ve always been a fan of She-Hulk. As one of the few superheroes who is also a lawyer, she’s an inspiration for many women...

Pesach Lattin - 2022-10-27

Leaders

Q&A With Chris Tragett, Two Decades of Affiliate Marketing Expertise

I've known Chris for a long time, and I've always been impressed by his knowledge of the affiliate and performance marketing industry. He's the co-founder...

Pesach Lattin - 2022-10-26

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Leaders2025-01-15

Pesach Lattin

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Pesach Lattin

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