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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

Nelly Kennedy Snatched from Google to be CMO of Volkswagen.

Nelly Kennedy, Google's Senior Global Brand Marketing Director and digital marketing expert, is coming on board as the new Chief Marketing Officer of Volkswagen...

Pesach Lattin - 2022-11-14

Leaders

Megan McDonagh Hired as CMO of Amperity

Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announced the hiring of Megan McDonagh as chief marketing officer. She brings extensive...

Pesach Lattin - 2022-11-14

Marketing Madness

How Pay-Per-Call is Like the Walking Dead

I want to sometimes introduce technologies that many CMOs and marketers may not know or use in their advertising mix. I've found that Pay-Per-Call...

Pesach Lattin - 2022-11-10

Leaders

Kate Jhaveri has joined TikTok as its new global head of marketing.

The newest member of the TikTok team is a veteran of the tech world with a lot to prove. Kate Jhaveri has joined TikTok as...

Pesach Lattin - 2022-11-09

CTV/OTT Streaming

Inside the FAST Industry

The growth of FAST has been staggering. It's hard to get a sense of how FAST services are really doing by their published subscriber...

Pesach Lattin - 2022-11-09

Marketing Madness

Elizabeth Ahern Hired as Chamberlin Coffee’s New Chief Marketing Officer

Chamberlain Coffee is a multichannel brand that is going through a transformation. To do so, they have hired Liz Ahern as their new CMO. She...

Pesach Lattin - 2022-11-09

Leaders

Leslie Sims Hired as Impossible Food’s First Chief Marketing Officer

Impossible Foods has hired Leslie Sims as its new Chief Creative and Marketing Officer, according to a company press release. Sims will oversee the...

Pesach Lattin - 2022-11-08

Leaders

Namuk, the Swiss kid’s outdoor apparel brand, hired Sebastian Reinhard as CMO

Namuk, the Swiss kid’s outdoor apparel brand, hired Sebastian Reinhard as chief marketing officer, responsible for national and international communication. Namuk, founded in 2016, launched...

Pesach Lattin - 2022-11-08

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Pesach Lattin

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Pesach Lattin

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