Nelly Kennedy, Google’s Senior Global Brand Marketing Director and digital marketing expert, is coming on board as the new Chief Marketing Officer of Volkswagen Passenger Cars.
Kennedy will be moving to Germany in mid-February 2023 to take over for Jochen Sengpiehl, who has moved to Volkswagen Group China as CMO. She is known for her approachable, customer-centric brand marketing techniques, which she’ll bring to Volkswagen as they work towards turning back into a love brand.
Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, said “We are turning Volkswagen back into a love brand—approachable, customer-centric and authentic. Our marketing plays a key role in this context. As the new Chief Marketing Officer, Nelly Kennedy together with her team will help turn Volkswagen back into a true people’s brand. I wish her every success!”
Before her eight year engagement, Kennedy had stints at Conde Naste International and Adidas.
Kennedy’s appointment is part of a wider August reorganization of VW Group’s management under the automaker’s new CEO Oliver Blume.
Blume said the changes will give group brands more business responsibility.