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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

David Daumas Named Chief Marketing Officer of Vulcan Forged

Vulcan Forged, a blockchain and NFT game studio, today announced the appointment of David Daumas as Chief Marketing Officer Bringing with him over 15 years...

Pesach Lattin - 2022-11-22

Leaders

Lacework Hires Meagen Eisenberg as first Chief Marketing Officer

Lacework, a cloud security startup backed by Sutter Hill Ventures, is shaking up its executive ranks by appointing their first Chief Marketing Officer. The new...

Pesach Lattin - 2022-11-21

Marketing Madness

Deep Dive: Inside the Walmart Ecosystem

Walmart reported higher earnings in its third quarter this week. All revenue increased by 30% between the second and third quarters, but that's only...

Pesach Lattin - 2022-11-18

CTV/OTT Streaming

Why Are Advertisers Dropping Neilsen?

The Currency Council was created to make TV advertising more fair and transparent by setting prices. It is made up of advertisers who are...

Pesach Lattin - 2022-11-17

Crypto Blockchain

5 Ways To Engage Creative Consumers in the Metaverse

The creator economy is booming, with more and more people turning to creative pursuits to express themselves and make a living. Creative consumers are also...

Pesach Lattin - 2022-11-16

Leaders

Vanita Pandey Appointed Chief Marketing Officer of CAF

CAF, (formerly Combate à Fraude) a digital ID validation market leader, announced today the appointment of Vanita Pandey as its Chief Marketing Officer (CMO),...

Pesach Lattin - 2022-11-16

CTV/OTT Streaming

We Must Embrace Attention as the Standard

The world has changed a lot since the dawn of digital advertising. When we started using digital measurement, it was all about clicks and impressions. We...

Pesach Lattin - 2022-11-15

Leaders

TripAdvisor Hires John Boris as CMO

After a four year hiatus, with no CMO, TripAdvisor has taken the plunge and hired an industry leader in John Boris. John Boris, who will...

Pesach Lattin - 2022-11-15

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Leaders2025-01-15

Pesach Lattin

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