Lacework, a cloud security startup backed by Sutter Hill Ventures, is shaking up its executive ranks by appointing their first Chief Marketing Officer.
The new hires are the latest of several personnel changes at Lacework in recent months. The startup in May laid off 20% of its workforce of roughly 1,000 employees in a cost-cutting move, and its president and global sales chief Andy Byron stepped down three months later. Last month, David Hatfield, who was leading Lacework as co-CEO along with ex-Facebook engineering executive Jay Parikh, stepped down from that role.
Meagen Eisenberg will be stepping into the role of Chief Marketing Officer at Lacework. Eisenberg bills herself as a Transformational leader with experience managing customer acquisition to adoption and advocacy with experience at global businesses ranging from startups to mid-market to Fortune 500. 18 successful exits since 2011 as an operator and advisor including 3 IPOs and 15 mergers and acquisitions.
She has strong ability to optimize current business practices quickly improving poor performance areas while developing new strategic imperatives. Forward thinker leveraging data and technology to deliver future growth and a sustainable revenue path.
Meaghan says that one of the key components of being a successful CMO is hiring technologists on your team and having fast access to that talent to lead your marketing transformation. In order to do this, you need to understand what skill set you’re looking for and how to talk the language.
“This is also important when trying to collaborate across different groups. You get a lot more buy in if you know how to talk their talk. This allows you and your team to move a lot quicker – you understand their struggles, and gather insights that help build out product.”