UrbanObserver

Monday, June 9, 2025

Most recent articles by:

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Acceleration Partners Grows with Two More Huge Acquisitions

Acceleration Partners, the leading global partnership and affiliate marketing agency, has announced a merger with Influencer Response and Volt Agency, two industry-leading direct response-focused...

Are Streaming Services Doomed?

Launching an online streaming video service to compete with Netflix was once thought of by investors as having a huge potential upside. However, the tide has turned as the market has become so competitive that making money can take years and in the meantime you could burn through billions in cash.

Bria Bryant Joins Assembly as Chief Marketing Officer

The digital marketing agency has been growing in leaps and bounds.

Is Digital Scarcity the Key to the Metaverse?

For years the dream of a persistent virtual world has been touted as a unique future form of human experience. Since Facebook rebranded to Meta...

Anya Libova join Apester as UK Managing Director

Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO. These appointments illustrate...

Anthony Toklo hired as CMO of Davis-Standard

Davis-Standard has appointed Anthony Toklo as the company's chief marketing officer. His new position will see him oversee the company's global marketing and communications...

How Luxury Brands Are Embracing Immersive Content (UPDATED)

As any fashionista knows, luxury brands are always one step ahead of the competition. They have to be, to maintain their high-end image. So,...

Are Your Ads Funding Terrorism?

While brands are rightly concerned about their advertising showing on sites that promote white supremacy and terrorism, they may be surprised to learn that...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...