Apester has announced the appointment of Anya Libova as UK Managing Director, hot on the heels of hiring Itay Gissin as CEO.
These appointments illustrate Apester’s continued investment and further growth in the EMEA region. Anya will focus on growing the company’s sales, partnerships and operations in the UK, helping clients to optimise data strategies and drive new revenue streams.
Most recently, Anya held a position of a publisher sales director for the UK & Nordics at Taboola, helping publisher clients make the most of their content recommendation engine’s technology to drive revenue, grow engagement and attract new audiences. She is also an active supporter of a number of initiatives aimed at improving DEI (diversity and inclusion) in the media industry, including as a member of Bloom UK (a mentorship programme for female leaders), The Women in Programmatic Network (an organization that supports female leaders and professionals working in digital media) and as a mentor with Beleve (a mentorship programme supporting women in digital).
“Apester’s technology supports media owners across the three key pillars – audience engagement, data and revenue, and I can’t wait to bring its market leading offer to more clients,” she says. “The team is empowering publishers with the tools they need to understand their audiences better, whilst reducing reliance on third party cookies and providing interactive and highly engaging experiences which put control back in the hands of publishers.”
