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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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News

Retargeting Scam Exposed by Polygraph

Advertisers are falling victim to a retargeting fraud scam that is costing them millions of dollars every day. Cybersecurity firm Polygraph has uncovered the...
Pesach Lattin -
News

GroupM Launches New Super Agency EssenseMediaCom

The global advertising industry has seen a number of major changes in recent years, and the unveiling of EssenceMediacom is no exception. GroupM, the...
Pesach Lattin -
Marketing Madness

Is the Content Apocalypse Finally Here?

The media industry is facing a content apocalypse as publishers are witnessing declining ad revenue and downsizing their workforce. Adweek, a trade publication covering...
Pesach Lattin -
News

4A’s and ANA Bash IAB’s David Cohen in a Statement

The 4A's and ANA have issued a statement condemning the recent approach taken by the IAB at their ALM conference. The statement argues that...
Pesach Lattin -
Marketing Madness

Inside the Growing Love-Hate of Retail Media Networks

Retail media networks have quickly become one of the most popular advertising platforms, and the ad revenue is expected to reach $52 billion this...
Pesach Lattin -
Leaders

Inside Nike’s 50 Years of Marketing with Dirk-Jan van Hameren

Dirk-Jan van Hameren is the Chief Marketing Officer of Nike and has been in the role since 2018. With over 30 years of experience...
Pesach Lattin -
Leaders

Who is Marshall Warkentin?

Marshall Warkentin is a seasoned marketing executive with over 25 years of experience in the retail and B2B sectors. Currently, he serves as the...
Pesach Lattin -
Leaders

Tariq Hassan Brings Big Ideas to McDonalds

Tariq Hassan is the Chief Marketing and Customer Experience Officer of McDonald's USA, leading all marketing efforts of the 14,000+ McDonald's restaurants in the...
Pesach Lattin -
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A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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