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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

CTV/OTT Streaming

CTV Ad Fraud: The Not-So-Innocent New Toy in the Media Industry

The media industry has been buzzing about Connected TV (CTV) as the latest and greatest medium for advertising. But before you jump on the...

Pesach Lattin - 2023-02-03

Marketing Madness

The Mobile Revolution: A Shift in Consumer Habits & Business Opportunities

Gone are the days of desktop shopping and calling up a store for information. Mobile devices have taken the world by storm and have...

Pesach Lattin - 2023-02-03

Marketing Madness

Yes, TikTok is a Search Engine for GenZ

TikTok has become more than just a place to dance with lip syncs and funny videos. It has transformed into a full-blown search engine,...

Pesach Lattin - 2023-02-03

News

“BeatSting”: The Costly Audio Ad Impression Fraud Scheme Targeting Unprotected Advertisers

Analytics company DoubleVerify has claimed that a new ad impression fraud scheme called "BeatSting" is costing unprotected advertisers up to $1 million per month....

Pesach Lattin - 2023-02-02

Marketing Madness

LATAM Airlines Reduces Cost Per User by 83% with Innovative Ad Technology

South America's largest carrier, LATAM Airlines, has made a significant impact on the cost and carbon footprint of its digital advertising thanks to the...

Pesach Lattin - 2023-02-02

News

Publicis Defies Expectations with 20% Revenue Growth in 2022

Publicis Groupe, the world’s third largest advertising group, reported double-digit revenue growth for 2022, with net revenue reaching €12.6 billion, a 20% increase from...

Pesach Lattin - 2023-02-02

Marketing Madness

WTF is Marketing Relevance?

Marketing relevance is crucial to a brand's success and its ability to attract and retain customers. The pendulum has swung back and forth between...

Pesach Lattin - 2023-02-02

Marketing Madness

Opinion: Don’t Get Depressed about Marketing Downturn

As we face the uncertainty of a potential economic downturn, it can be tempting to cut back on marketing and technology budgets. But as...

Pesach Lattin - 2023-02-02

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