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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Disney Advertising's latest move isn't just a step forward; it's a full-on power walk into the future of ad tech, leaving competitors in the...

Pesach Lattin - 2024-03-20

Leaders

Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory

In the digital advertising arena, Mike Seiman is not merely a participant but a vanguard, a figure whose narrative threads through the very fabric of the...

Pesach Lattin - 2024-03-19

Marketing Madness

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus,...

Pesach Lattin - 2024-03-18

Marketing Madness

Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital abyss, where the scent of cynicism mixes freely with the aroma of freshly brewed programmatic...

Pesach Lattin - 2024-03-18

Adtech

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he's the mastermind behind Origin, a...

Pesach Lattin - 2024-03-15

Adtech

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as...

Pesach Lattin - 2024-03-13

Adtech

Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters

As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic...

Pesach Lattin - 2024-03-11

Adtech

Browsing the Fallout: The Internet’s Best Takes on the End of Cookie

Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some...

Pesach Lattin - 2024-03-08

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Marketing Madness2024-05-02

Pesach Lattin

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The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

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The Digital Double Life: Brian Dolan’s Fall from Advertising Icon to Accused Predator

Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

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Pesach Lattin

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