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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Britvic Hires Cindy Tervoort as Chief Marketing Officer

Britvic, the UK-based producer of soft drinks, has announced the appointment of Cindy Tervoort as its new Chief Marketing Officer (CMO) effective from 1st...

Pesach Lattin - 2023-04-24

Marketing Madness

Microsoft Drops Twitter from Advertising Plan, Leaving Musk Fuming

Microsoft has announced that it will be dropping Twitter from its Microsoft Advertising plan starting from April 25, 2023. This comes after Twitter's owner,...

Pesach Lattin - 2023-04-24

Marketing Madness

Podcasts to Profits: How Audio Advertising is Changing the Game

In the world of advertising, there's a new kid on the block, and it's making quite the splash. Digital audio advertising is quickly becoming...

Pesach Lattin - 2023-04-19

News

Lights, Camera, Attention: Lumen and TVision’s TV and CTV Attention Metrics

Lumen Research and TVision have joined forces to provide advertisers with a unique, attention-first approach to measuring the effectiveness of their TV and CTV...

Pesach Lattin - 2023-04-19

CTV/OTT Streaming

From Couch Potatoes to Customers: How Ad-Supported Streaming Is Changing the Advertising Landscape

The streaming revolution is upon us, and it’s ad-supported streaming that’s leading the charge. But just how much of the market share does it...

Pesach Lattin - 2023-04-18

Marketing Madness

Don’t Be a Cookie Monster: How First-Party Data Is Already Winning in Marketing

The marketing world has been abuzz with talk of first-party data as the answer to the death of third-party cookies. But is this just...

Pesach Lattin - 2023-04-18

CTV/OTT Streaming

Dave Morgan’s Crystal Ball: How Netflix’s Ad Tier Will Shape the Video Ad Landscape

As Netflix dives into the realm of ad-supported streaming, it's clear that the video advertising landscape is about to experience a seismic shift. With the...

Pesach Lattin - 2023-04-17

Leaders

Meet Richard Kahn: The Man Who Built the Ad Fraud Fortress

Richard Kahn is the co-founder and CEO of Anura.io, a leading ad fraud detection company that has been making waves in the industry for...

Pesach Lattin - 2023-04-03

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