Sunday, May 25, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

The Verge Exposes Frank Kern and Mike Filsaime

Calling internet gurus Frank Kern, Andy Jenkins, Mike Filsaime and Anthony Morrison, the Syndicate of a “Scam World,” the online magazine The Verge has...

Experian Sheds Consumer Properties

Experian has announced that they are selling at a heavily discounted price PriceGrabber, LowerMyBills and ClassesUSA for to a little known Indian-based marketing company...

Cutting Edge Media CEO Steps Down

Cutting Edge Media, Inc., announced today that Peter Wilson has resigned from his position as President and Chief Executive Officer to pursue other interests. ...

Pinterest Refferals Down?

According to the sharing-folks at Shareaholic, Pinterest is starting to lose steam in the referral category. After continued growth for about a year, and...

Performance Marketing Luxury Goods: Next Big Thing

According to American Express’s publishing unit, the top 10 percent of the US is going to be spending $224 Billion this year in consumer...

When To Post to Social Media

Thanks to Bit.ly for allowing us to post the following study, which tells you exactly when you should post stuff on social media. This...

(Infographic) Display Drives Searches

Over the past several years, numerous third party studies have pointed to the power of a display banner ad. From driving follow on searches...

(Infographic) Black People Love Mobile Ads

As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...