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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Footer Links are Bad SEO

According to Matt Cutts, “We’ve done a good job of ignoring boilerplate, site wide links. In the last few months, we’ve been trying to...
Pesach Lattin -
Marketing Madness

(InfoGraphic) May Trends: Call of Duty, Avengers and Zuck?

Interesting InfoGraphic from a company that pushes research on trends. It's supposed to show various trends, based on the size of those trends, who...
Pesach Lattin -
Marketing Madness

Adknowledge Offers Bailout of Bad Affiliate Network Debts

With all the networks having problems, going bankrupt, not paying their debts and generally being total epic scumbags, it’s good to see some network...
Pesach Lattin -
Marketing Madness

XL Marketing Snags $70 Million

XL Marketing, a leading digital and direct marketing company, today announced an investment by private equity firm GCP Capital Partners, formerly known as Greenhill...
Pesach Lattin -
Specials

How Epic Media Group Fucked Affiliates

I don’t use vulgarities very often in my writing, but I had no other way to express my feelings about what is happening right...
Pesach Lattin -
Marketing Madness

Online Advertising Growing in Mexico

For the third straight year in a row, online advertising expenditures has grown.  Last year, according to a report by the IAB Mexico, the...
Pesach Lattin -
Marketing Madness

Neverblue to be Sold at Auction to Pay Debts

According to DowJones.com, Velo, the parent company of Neverblue and AKMG has been given the go-ahead to sell its assets at a bankruptcy auction. As...
Pesach Lattin -
Specials

How DealChicken.com Screwed Up

If you are looking to spend millions of dollars in performance marketing, you better start with some idea how the industry works. Last summer...
Pesach Lattin -
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Recipients of FTC warning letters and notices of penalty...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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