(InfoGraphic) May Trends: Call of Duty, Avengers and Zuck?

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Interesting InfoGraphic from a company that pushes research on trends. It’s supposed to show various trends, based on the size of those trends, who was talking about it and how much buzz it received. These charts always make me wonder, just because something is trending, gaining buzz, does it have much value? What is the economic value of these trends, and has the internet, social networking made trends less valuable? How do you really know the value of a “trend?” Oh, perhaps by conversions and ROI? I wonder how much this company charges their clients to tell them something they could figure out by actually tracking conversions.

What's your opinion?