Monday, June 9, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Facebook Tests Page Posts That Reach Non-Fans

Way back in December, Facebook revealed to the public that they were testing the new page post ads that allowed for businesses and advertisers...

Twitter Founders Launching Two New Networks

The words “Twitter” and “Tweet” are almost household words these days. I would not be surprised if “Tweet” landed a spot in a dictionary...

Study: Mobile Marketing Will Triple by 2016

There have been countless studies based on the mobile world we live in today, be they about mobile advertising, mobile device usage, or even...

G+ Offers Custom URLs for Cleaner Links

Matthew Inman is a name that is pretty well known by anyone who browses the web a lot. If not, his comic series, entitled...

Social Media Brings Low Conversions

At first, eCommerce was something that could only exist on a computer screen while a buyer was sitting at their desk. Online shopping and...

AOL Launching Ad Supported TV

Netflix is a service that has been extremely popular for a long time now. However, Netflix is not the only popular connected TV providers,...

Pinterest Now Open For Everyone

Everybody has heard of Pinterest, but not everybody has actually experienced using the network. People have always had a harder time joining Pinterest than...

Official PMI Affiliate Summit East Party List

Honestly, I wanted to do a comprehensive list of the parties, but after looking what was going on, I realized that most of the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...