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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Specials

Email Marketers Must Optimize for Mobile

Despite the countless forms of digital marketing that have arisen constantly over the years, email still stands strong as an internet marketing veteran. Clickthrough...
Pesach Lattin -
Leaders

Affiliate Window Launches Skype Affiliate Program

Murray Newlands quickly interviews and seems to entertain Adam Ross the COO of Affiliate Window (formerly Buy.at), the largest UK-based affiliate company. Adam reveals...
Pesach Lattin -
Marketing Madness

Bad News for Banner Advertising

Even though we have seen a burst in new advertising opportunities on Facebook and social networks in general, the majority of the advertising we...
Pesach Lattin -
Marketing Madness

Facebook Hopeful About App Traffic

Since Facebook has never had trouble driving traffic to their network, one of their main concerns has been driving traffic to apps that function...
Pesach Lattin -
Marketing Madness

Pinterest’s New Apps Will Drive Traffic to the Network

Many advertisers today have been looking into Pinterest and seeing what it may have to offer. It can definitely bring in some good results,...
Pesach Lattin -
Marketing Madness

$600M Rewards Site Shut Down For Fraud

From SEC Release: Washington, D.C., Aug. 17, 2012 – The Securities and Exchange Commission today announced fraud charges and an emergency asset freeze to...
Pesach Lattin -
Marketing Madness

Google Now Searches Your Gmail Account?

Something we haven’t seen in a while is a new idea for improving upon Google’s original purpose; search. That is probably because Google has...
Pesach Lattin -
Marketing Madness

Mobile Has Reached the Top in Media Consumption

The question that presents itself these days is whether or not TV is good for anything in the advertising and marketing world anymore. The...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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