Sunday, June 15, 2025

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

New Weird Facebook Buttons Arrive

Facebook seems to come up as a main topic in many of the articles that are written by countless marketing news websites, but that...

LinkedIn Offering for Free What Marketers Pay for on Facebook

If you closely follow the happenings in social media, then you have probably heard about the redesign of company pages on LinkedIn. They were...

Mobile Bounce Rates Up While Traffic Grows

With mobile marketing being such a hot commodity these days, I find that it is quite important to know just how much growth or...

Google Android Still King, For Now

Since the release of the iPhone 5 and iOS 6, I have been patiently waiting to find out some new results on the status...

Social Media Looking Good: Accomplishments for Twitter, Facebook, and Tumblr

Today is a day filled with accomplishment and success in the realm of social media. A number of things went on today in regard...

Mobile Music Expected to Grow, Games Still Lead

If mobile devices were available during the 60s and 70s, I can only imagine what the numbers would look like, regarding revenue from mobile...

Google Display Network: New LightBox Ads; Engagement is Up

One of the more prominent advertising options that Google offers to its marketing customers is display advertising. The company has, for some time now,...

Not Matter How Small You Got Game

There is a lot of talk in our industry about who is making the most money, who is the biggest "baller" and other crap...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...