Today is a day filled with accomplishment and success in the realm of social media. A number of things went on today in regard to social media, each of which is beneficial and shows further growth for social media as a whole. For one, the more famous occurrence of the day was Facebook’s accomplishment of reaching a monthly active user base of 1 billion users.
This morning, there are more than one billion people using Facebook actively each month.
If you’re reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.
However, Twitter released some good news last night that has spread all over the web today as well. Following and during last night’s presidential debate, Twitter hit the record books once again. Here is the Tweet that was tweeted by @twittercomms, Twitter’s communications account;
Tonight’s debate was the most tweeted about event in US political history, topping the numbers from the RNC and DNC.
Both Facebook and Twitter reached some pretty magnificent milestones last night. I guess this is why marketers tend to divert all of their attention to these two networks, because of the sheer growth and results that they see. With the accomplishments that these two networks met last night and today, I think it is safe to say they will remain the center of attention for a while.
Obviously though, there has got to be some reason that marketers are still lending their attention to other social media networks, like Tumblr for example. Tumblr never really seemed like a great place for advertising when it first came into the world, but after a while they have grown into something that marketers can use. Well today, the people at Tumblr have taken things a step further for their potential marketing clients. With a new partnership between the company and Union Metrics, a company that measures the impact of ads in a social media setting, Tumblr has allowed marketers to see just what they are getting from their effort with the site.
Union Metrics for Tumblr reporting includes:
- Post and note volume to show overall engagement levels and trends over time
- Top contributors and curators to help identify key influencers
- Analysis of posts and tags to surface most popular posts
- Post engagement details, including the full reblog tree and interactions over time
Needless to say, it was a great day for social media, and all of the good news should be music to a marketer’s ears. Most marketers have some form of advertising or marketing on any number of social media networks, so knowing that they are all doing exceptionally well should feel good. In other words, things are continuing to look up with social media.