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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Smartphones and the Future of SEO

Last year in the United States, Australia, Sweden, the UK and South Korea all passed the 50% mark for Smartphone market penetration.  With over...
Pesach Lattin -
Marketing Madness

Mobile Search Sucks for Videos

Everyone knows that video is the best way to get your product name out there.  For generations marketers have been using video through the...
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Email Marketing

Email Marketing Beats Social Media 400%

Monetate recently released its quarterly report on ecommerce lead generation.  The results reflect similar findings from previous quarters in terms of which marketing strategies...
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Marketing Madness

Improved Flexibility for AdWords Campaigns

It seems like May has been the month of Google updates across virtually all of their major platforms.  They recently released AdWords Editor 10.1...
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Marketing Madness

Hiring in Austin Texas for Internet Advertising, Affiliate Marketing Industry

Major Online Advertising Company in Austin Texas is looking for new hires in this fast paced industry.  The Account Manager will be responsible for...
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Marketing Madness

Teens & Young Adults Make an Easy Target for Marketers

When browsing on Facebook, Twitter or any other popular social site it doesn’t take long to realize that most teenagers freely share personal information. ...
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Marketing Madness

Google May Punish Native Advertisers

Many marketers have found that using native advertising, which is any advertising which is posted as if it were normal content on a site,...
Pesach Lattin -
Marketing Madness

“OK Google” to One Up Siri?

At the Google I/O 2013 conference they discussed many advancements to everything from their advertising platform to Google Glass and much more.  One little...
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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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