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Most recent articles by:

Cynthia Artin

Cynthia Artin has been helping companies and non-profit organizations grow through sound strategy, investment and market positioning for over thirty years.
Marketing Madness

Can Blockchain Make Influencer Marketing More Legit?

The power of influencer marketing is no longer a question, but the endurance and sustainability of influencers based on their authenticity is in question,...
Cynthia Artin - 0
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Must read

AdtechPesach Lattin - 0

The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

In the tumultuous world of business, where...
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AdtechPesach Lattin - 0

AdTech’s Secret Sauce: It’s Not All About the Code

If you're anything like me, it's all...
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Marketing MadnessPesach Lattin - 0

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s...
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Marketing MadnessPesach Lattin - 0

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in...
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Hiring & ManagementPesach Lattin - 0

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at...
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Lawyers Run The WorldPesach Lattin - 0

Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech and Disinformation

Nandini Jammi is not your typical activist....
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Lawyers Run The WorldPesach Lattin - 0

From Twitt-er to Twit: Is X Playing Fast and Loose with Ads?

Yeah, transparency and ethics have long been...
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Hiring & ManagementPesach Lattin - 0

Berlew’s Back: Equinix’s Marketing Marvel Returns

Today, Equinix announced a strategic move that...
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Hiring & ManagementPesach Lattin - 0

Emilie Cotter Takes the Helm as Audi’s Chief Marketing Officer

In a pivotal move signaling Audi of...
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Marketing MadnessAdotat Staff - 0

Decoding the Disruption: Will AI Unravel Influencer Marketing?

The winds of change are rustling through...
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ARCHIVE

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
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Sotheby’s Bids High with Gareth Jones Hire as Chief Marketing Officer

Leaders Pesach Lattin - 0
Sotheby’s has hired online marketeer Gareth Jones as its new chief marketing officer.
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Fortnite In-Game Advertising. How does it Work?

Marketing Madness Pesach Lattin - 0
In-game advertising has become a powerful tool for brands to reach a...
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Must Read

AdTech’s Secret Sauce: It’s Not All About the Code

Adtech Pesach Lattin - 0
If you're anything like me, it's all too tempting to get caught...
Read more

Are you Confused about ChatGPT and Marketing?

Artificial Intelligence Adotat Staff - 0
In the ever-evolving landscape of artificial intelligence (AI), myths and misconceptions abound...
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The MediaMath Debacle: Is This Ad Tech’s Theater of the Absurd?

Adtech Pesach Lattin - 0
In the tumultuous world of business, where the unexpected often becomes the...
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