Most recent articles by:

Cynthia Artin

Cynthia Artin has been helping companies and non-profit organizations grow through sound strategy, investment and market positioning for over thirty years.

Marketing Madness

Can Blockchain Make Influencer Marketing More Legit?

The power of influencer marketing is no longer a question, but the endurance and sustainability of influencers based on their authenticity is in question,...

Cynthia Artin - 2018-10-03

Must read

Adtech2024-07-24

WTF Google: The Cookie Clusterf**k Continues

Google's latest move is a doozy. After years of...

Adtech2024-07-18

#MADWOMEN: From Catwalk Queen to Data Diva

Hold onto your spreadsheets, people, because today we’re talking...

Adtech2024-07-16

Juggling Data and Dodging Drama: Jon Watts’ Media Measurement Marathon

If you’ve ever wondered who’s steering the ship in...

Lawyers Run The World2024-07-12

How Elon Musk is Rewriting ‘The Communist Manifesto’

Ah, the latest episode in the soap opera that...

Marketing Madness2024-07-12

TikTok’s Ad Exodus: Navigating the Murky Waters of Geopolitical Gambles and Shifting Sands

Oh, how the mighty are faltering! TikTok, once the...

Adtech2024-07-09

The AdTech Adventurer: Myles Younger’s Recipe for Success

If the ad tech industry were weather, it’d be...

CTV/OTT Streaming2024-07-02

TV Masterclass: Julian Zilberbrand’s Playbook for Modern Advertisers

In the bustling, caffeine-fueled chaos of the digital advertising...

Adtech2024-07-01

Paul Atreides’ Guide to CTV: Leading Your Brand Through the Desert of Disruption

In the sprawling, sandy universe of streaming advertising, the...

Adtech2024-06-28

Google’s Privacy Sandbox: More Like Privacy Litter Box

The IAB Tech Lab’s Privacy Sandbox Task Force just...

Adtech2024-06-27

Decoding the DNA of Incrementality with David Pollet

Welcome to the front row seat of a masterclass...