Most recent articles by:

Alex Becker

Alex Becker is an Internet Marketer, Author and Blogger who specializes in SEO and converting traffic. His current focus is expanding his Internet Marketing Blog The Link Back and growing his marketing company (Surge Wofl) He also has a dog named Boots!

Marketing Madness

The Four Pillars of Building Trust to Increase Conversions

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles...

Alex Becker - 2011-02-18

Marketing Madness

Ways to Ensure Profitability with 7Search

It's the New Guy, back again with lessons learned and wishing to share my insight with you. I'd like to believe that the...

Alex Becker - 2011-02-15

Marketing Madness

3 Ways to Set Expectations at Sign Up

“I didn’t sign up for this!” An impulsive and angered hand clicks the “Mark as Spam” button. Spam complaints can tell you a...

Alex Becker - 2011-02-08

Marketing Madness

Seal the Deal: 10 Tips for Writing the Ultimate Landing Page

I have a client with a deep-pocket online media budget. Google Adwords PPC, banner ads on major news sites. We’re talking some sizable...

Alex Becker - 2011-02-08

Marketing Madness

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...

Alex Becker - 2011-01-25

Marketing Madness

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...

Alex Becker - 2011-01-25

Marketing Madness

Is Article Spinning a Waste of Time?

"Is Article Spinning a bad idea," asks a reader. By article spinning (sometimes known as article cloning) I assume that you're referring to the...

Alex Becker - 2011-01-17

Marketing Madness

4 Keys to Negotiating with an Affiliate Manager

Some affiliates like to fly “solo” and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over...

Alex Becker - 2011-01-04

123...5 Page 2 of 5

Must read

Adtech2024-05-06

Alex Becker

Must read

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Roblox’s Year of Scale: How Ads Became the Name of the Game

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

ARCHIVE

Cracking the Code: How CVS Media Exchange is Rewriting the Rules of Retail Media with a Rebel Yell

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

Must Read

Watchdog or Lapdog? Zagorski Shuffles From DoubleVerify to Outbrain’s Den

Breaking Rules and Banking Wins: The Doron Wesly Doctrine

Welcome to the Jungle: How IAB NewFronts 2024 Turned NYC into a Digital Ad Playground

Hot Topics

About Us

Follow Us

UrbanObserver

Alex Becker

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us