Pixalate, a leading platform for fraud protection, privacy, and compliance analytics in the Connected TV (CTV) and Mobile Advertising industries, has released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The report provides a ranking of programmatic advertising Sell Side Platforms (SSPs) based on their estimated market share for key CTV platforms.
The report breaks down the rankings by geographical regions and device platforms, specifically CTV – Roku and Amazon Fire TV. In the North American region, Magnite was the top SSP for both Roku and Amazon Fire TV, with an estimated 39% and 48% market share, respectively. FreeWheel followed close behind, with an estimated 14% market share on Roku and 10% on Amazon Fire TV.
In the EMEA region, Magnite was once again the leading SSP, with a market share of 58% on Amazon Fire TV. Xandr Monetize came in second, with a 26% market share. In the APAC region, Magnite dominated on both Roku and Amazon Fire TV, with market shares of 74% and 80%, respectively. Smaato and Start.io followed in second place, with 25% and 9% market share, respectively.
In the LATAM region, Smart AdServer was the top SSP for Roku and Amazon Fire TV, with market shares of 69% and 38%, respectively. Google AdExchange followed in second place on Roku, with a 19% market share. On Amazon Fire TV, Magnite came in second, with a 23% market share.
These rankings provide a comprehensive overview of the current state of the CTV advertising market, and help advertisers and publishers make informed decisions about which SSPs to partner with. By using the data provided in the Pixalate report, advertisers and publishers can ensure that they are working with the best SSPs to reach their target audience and achieve their advertising goals.
It is important to note that these rankings are based on estimated market share, and the actual market share may differ. Nevertheless, the report provides a useful snapshot of the CTV advertising market and the leading SSPs in the industry. To access the full rankings for the North American, EMEA, APAC, and LATAM regions, visit the Pixalate website.