Lawyers Run The World FTC Stops Thrive & Whole Leaf Organics Covid19 Scam...

FTC Stops Thrive & Whole Leaf Organics Covid19 Scam (Again!)


- Advertisment -

The California-based marketer of a supplement called Thrive, which consists mainly of Vitamin C and herbal extracts, is barred from continuing to make baseless claims that it can treat, prevent, or reduce the risk of COVID-19, under an administrative settlement with the Federal Trade Commission.

The FTC proposed order also bars the marketer of Thrive, Marc Ching, from making similarly unsupported cancer treatment or prevention claims for products containing CBD. The case against Ching is the FTC’s first against a marketer of a supposed COVID-19-related health product. In April 2020, the FTC announced that Ching agreed to a preliminary federal court order that imposed similar terms.

“There’s no proof that this product will prevent or treat COVID-19, and no proof that any CBD product will treat cancer,” said Andrew Smith, Director of the FTC’s Bureau of Consumer Protection. “This case, and the hundreds of warning letters we’ve sent, demonstrate that we will remain vigilant against companies that lack the scientific proof to back up their claims.”

According to the FTC’s administrative complaint, since at least December 2018, Ching has advertised and sold Thrive online, through his Whole Leaf Organics website, and in March 2020 he began marketing it as an “anti viral wellness booster” that treats, prevents, or reduces the risk of COVID-19. In addition, the FTC alleged Ching falsely stated that these benefits of Thrive were clinically proven.

The complaint also alleged that Ching used his Whole Leaf Organics website to advertise and sell three CBD-containing products, CBD-EX, CBD-RX, and CBD-Max, falsely claiming they were effective cancer treatments. CBD-EX is an ingestible capsule consisting mainly of a combination of cannabidiol and herbal extracts. CBD-RX and CBD-Max are oils composed primarily of CBD and hemp extract.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

What's your opinion?

Latest news

Fortnite: The Ultimate Playground for Brands and Gamers

There’s a war going on, and it’s not just between the players. It’s a war for attention,...

The US Ad Industry Dodged the Recession Bullet

The winds of change often blow in unpredictable directions in the world of advertising, and as the...

RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health

RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a...

Lead Generator Faces Millions in Monetary Penalties for Allegedly Violating FTC’s Telemarketing Sales Rule

On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v....

Will The Trade Desk Bankrupt SSPs?

Welcome to the wild and ever-wacky world of programmatic advertising, where the rules change as often as...

Must read

You might also likeRELATED
Recommended to you