Heather Vale of Performance Marketing Insider talks to Mitch Gordon, VP of Global Sales & Business Development, at Ad:Tech NY. In this interview, discover how CAKE is growing and expanding, what sort of tracking services CAKE offers to affiliates, what their new multi-channel attribution technology does, and how to best utilize data to make real-time decisions. Mitch asked about whether we could edit his answer, but we decided there was no need because it was good as it was. Find out more at GetCAKE.com.