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Where’s Cake Going? With Mitch Gordon

Heather Vale of Performance Marketing Insider talks to Mitch Gordon, VP of Global Sales & Business Development, at Ad:Tech NY. In this interview, discover how CAKE is growing and expanding, what sort of tracking services CAKE offers to affiliates, what their new multi-channel attribution technology does, and how to best utilize data to make real-time decisions. Mitch asked about whether we could edit his answer, but we decided there was no need because it was good as it was. Find out more at

 adtech coverage sponsored by engage:bdr

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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