Content marketing has been a powerful tool for all types of companies for many years. Due largely to Google updates and other online trends, the value of great content is expected to continue to go up long into the future. According to a recent study from Starfleet Media, this fact is not being lost on most B2B brands with a web presence.
According of the study, 63% of the companies in this category will be increasing their total content marketing budget next year. In addition, 28% of them are already spending over half of their total marketing budget on content, which is quite impressive.
The companies are looking to use the content in a variety of ways to help improve their marketing strategies. Specifically, the companies are looking for the following key benefits:
- SEO Ranking – Surprisingly, only 35% reported that improved search rankings were a primary reason for bumping their content budget up.
- Traffic – While SEO and Traffic are often related, they are distinct from each other. The study found that 52% of B2B companies are looking to get more traffic from their content.
- Conversions – 78% are simply looking to improve conversions. High quality copy is a great way to help get visitors to start reaching for their wallet.
- Leads – A full 84% of B2B companies in this study reported that they were looking to gain additional leads from their content.
While every company has a slightly different reason for using high quality content, it is clear that they all recognize it as a very valuable way to improve their business. When done properly, content can truly revolutionize a company marketing strategy.
You can see the full study HERE.