Most marketers are always on the lookout for that ‘next big thing’ that will let them get their brand in front of a target audience. While it is definitely a good idea to be looking for new and innovative systems, this sometimes causes people to miss out on using established services that still have a lot to offer. Virtually all marketers are using the ‘major’ services (Facebook, Twitter, Google+, Pinetrest, YouTube, LinkedIn and others). Are you, however, using the blogging platform Tumblr?
Sure, everyone’s heard of it, but a surprising number of so-called experts are either ignoring it all together, or at least failing to use it to its potential. According to recent research from eMarketers, Tumblr has grown by 25% between 2013 and 2014. This is a remarkable fact given that Tumblr has been around for many years.
Currently they are the 28th most visited site on the net, nothing to sneeze at. If projections hold, Tumblr will have over 24 million users in 2018, which is about 9% of the total internet user base. Twitter only has 19% of the user base, and many of those are bots or spammers.
To make this site even more attractive, the majority of the Tumblr users are under the age of 25, which is a key target audience for many people. Plus, this demographic often predicts future moves for other internet users. If that is the case here, Tumblr may continue to experience this rapid growth.
If you’re thinking about moving onto Tumblr, or expanding an existing presence, you need to keep in mind that Tumblr isn’t just a blogging platform like WordPress. It is essentially a cross between blogging and social media. You can, for example, view people’s post in chronological order (aka news feed) or you can use hashtags to sort out what you want to see.
This latest news from eMarketer should be a good indication that all marketers really need to be looking closely at this site, and seeing how they can use it to get in front of Tumblr’s massive audience.