Pinterest is already one of the most effective marketing tools for many people. The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like. In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular e-commerce platform, Shopify.
Users will now be able to create ‘Rich Pins’ that will display information about the product being shown, including the price and availability. This will help shopify users improve their overall sales, while also bringing in a revenue stream for Pinterest.
This is the latest step by Pinterest to help monetize the very popular site. They are taking these moves slowly and cautiously, however, as they clearly know that too much marketing on their site can lead to upsetting the currently loyal user base.
Shopify’s Chief Platform Officer, Harley Finkelstein, recently said “Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective. This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”
The new partnership appears to be a positive step both for Shopify and Pinterest, and hopefully will be accepted by the Pinterest community.