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How to Make Email Work

The topic of deliverability is pervasive in the email industry and it’s clear that email marketers are facing challenges in this area of their operations. We reached out to email marketing expert Bill Intrater, VP of Strategic Alliances at AdStation by Adknowledge, for the answers to questions everyone is asking.

Email, as an industry, seems to be experiencing some troubles with deliverability, but AdStation’s clients have had better success in navigating this complicated landscape. What’s your secret? 

Because AdStation offers a diverse set of email monetization solutions, we have a huge network of deliverability experts, both internal and external, that we rely on to assist in navigating the complex waters of deliverability. Regular collaboration with our partners and consultants has allowed us to continue to effectively support the mailers in our network as changes have occurred around us.

What’s the single most important trend in mailing these days? 

Consumer engagement. Publishers must provide consumers content they’re interested in, and any offers presented to them have to be relevant so that the consumer is engaged and responding consistently.

How has the Internet of Things impacted email marketing?

Knowing how to reach people with the right type of offer based on the device they’re using will continue to be critical as technology continues to develop. With so many options for receiving email messages already available in the digital space — and many more on the way — innovation, flexibility and creativity are all necessities in continuing to thrive within the email marketing space.

At AdStation, our services and offers are optimized to perform effectively, regardless of when, where or how they’re viewed. Every campaign is backed by our response-based database that incorporates demographic and behavioral targeting data — ensuring maximum offer relevance.

What’s ahead for email marketers?

The future of email marketing is in providing users with a combination of highly engaging and interesting content with well targeted, relevant offers so that the value received from the publisher keeps the consumer engaged.

Are there any “signing bonuses” you could offer our readers? 

Yes — there are. We have incentives built into our programs to help publishers get started quickly. Contact us today to learn more.

Where are readers most likely to meet you?

AdStation by Adknowledge attends most publisher-centric conferences and shows. Meet myself and our team at Affiliate Summit, ad:tech, DMA, Media Next or Digital Niche this Fall. Or, contact us directly.


About AdStation

AdStation, the email channel at Adknowledge, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations daily, AdStation matches content with precisely targeted consumers. The email engine delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creative, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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