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Forensiq Expands Executive Team and Adds International Office

Industry leading advertising company, Forensiq, has been working hard over the past several years to fight display and other types of digital advertisement fraud.  In addition, they have helped lead the battle against fraudulent activity within the affiliate marketing world during this time.  The company has recently announced their international expansion, with the addition of an office in London.  Along with this new physical location, they have hired two new members for their executive leadership team.

Dean Harris will be joining as the Chief Marketing Officer, and Erol Soyer is the new Managing Director – International.  David Sendroff, the CEO of Forensiq, said of these changes, “We are thrilled to be able to attract such a high level of talent to our executive team.  It’s also a testament to our value in the online advertising space that we have been able to grow so quickly and expand our ad fraud solutions globally, now to the EMEA regions.”

The talent that is being brought on is expected to help keep Forensiq moving forward in this ever changing industry.  Dean Harris, who is based in New York, comes from being the head of marketing for HotJobs, Vonage, Kayak, KGB and BlueCava.  In his new role he will be responsible for increasing the brand visibility, and developing improved customer relationships.  His over 30 years of experience, and recognition as BrandWeek marketer of the year will undoubtedly help him in his new role.

Erol Soyer, who is based out of London, will be leading the new UK office, and lead the global expansion throughout Europe, the Middle East and Africa.  He has 25 years of industry experience, and was recently in executive roles at OMD, a global ad agency in the UK.  He has also held high level positions with Google, Yahoo and Vibrant Media.

This is clearly an exciting time for Forensiq, and we hope they will continue to provide innovative solutions in the ongoing fight against all types of digital fraud throughout the industry.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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