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AffiliRed Chosen by ItalyXP to Run Affiliate Focused Global Campaign

ItalyXP, a company that operates an online marketplace providing exclusive offers for travel related experiences in many of Italy’s premier cities, has chosen AffiliRed to manage their global marketing initiative.  They are working building stronger brand awareness and bringing in improved lead generation for their growing company.

According to Saverio Castiletti, the co-founder and CEO at Italy Experience, “Affiliate marketing will play a major role in our online marketing plans this year.  We have partnered with AffiliRed because of its extensive experience and proven track record in the travel industry.  Over the years they have consistently delivered excellent results and that’s why we have chosen them.  We are delighted to be working with the team as we push to expand our horizons globally.”

AffiliRed will manage the digital program, including efforts SEM and retargeting campaigns.  The highly focused performance marketing campaign will operate through the well established AffiliRed affiliate networks.  The campaign is set to start in the UK, harnessing the TradeTracker network.  It will then roll out to the rest of Europe and finally globally in key markets.

AffiliRed CEO, Diego Gomila, said of the deal, “ItalyXP has fast become one of the major travel networks for holidays in Italy.  They offer high quality products with an extensive range of options and destinations.  Performance marketing will help to drive quality leads and elevate the brand which will establish the company on a global scale.”

This will provide many exciting opportunities for promoting incredible travel deals for new and existing marketers working on the AffiliRed platform.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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