Ever thought of raising capital for a project or venture through crowdfunding? Heather Vale Goss of Performance Marketing Insider interviews Jason Graf, CEO and Founder of crowdfunding platform CrowdIt. Most crowdfunding platforms include two sides of a coin: entrepreneurs seeking money, and investors who supply it. What sets CrowdIt apart is a third element – business mentors, which makes a lot of sense since people seeking crowdfunding are usually growing their businesses. CrowdIt calls the visionaries “Dreamers”, the backers “Believers”, and the mentors “Suits”. In this interview, the first of two parts, find out why Jason decided to start his own platform and what void he was seeking to fill in the industry, as well as why over 50% of American businesses fail, what the solution might be, and why performance marketers have an edge in the process.