InMobi has taken their new native ads platform public, after running in limited beta since January. The platform allows advertisers to display ads in a non-intrusive way, which has been shown to result in improved click through rates, and a better overall user experience.
Since it went live in Beta this January, over 20 billion ads have been served, according to InMobi CEO, Naveen Tewari. These ads were from 100 publishers, and were served across 35 countries to 250 million users.
With the public launch, InMobi has also said they will be investing $100 million to help flesh out and perfect the new native ad platform.
The native ad platform is built on top of their existing ad network, and is able to offer better looking ads through an innovative system. The new platform creates ads in real time, implementing things like logos, taglines, calls-to-action, and other features from the company. The ads are created and inserted into existing content on websites and mobile apps. Each ad is made to fit in seamlessly with the existing layout of the content, often including the option to swipe, share on social media, and much more.
These ads are even able to match up color schemes from the site, so they are much less intrusive. These in context ads have been proven to be very effective on other networks, including Facebook’s News Feed ads. These types of ads are also much more mobile-friendly, due to the fact that they don’t seem to take up the same amount of space, or stand out too much to users.
InMobi’s native ads platform is just the latest to launch publically, with Twitter’s ad network going live just one year ago, and the new Facebook ad network being announced just days ago. This is giving marketers some amazing new opportunities to get high quality ads, at affordable prices.
