When engaging in social marketing the most important thing to do is get people to interact with your posts. While sometimes you just need to push out a specific bit of information to your readers, the majority of social posts will typically be made to help draw in an audience. With this in mind, it is best to do whatever you can to encourage social engagement with all your posts. With this in mind, Klout has released their research concerning which subjects get the most likes, retweets, comments and other interaction.
Their study focused specifically on Facebook and Twitter, but the concepts would likely work on all social media platforms. In the study, they found that on Facebook, the subjects that received the most interaction were music, TV, software, celebrities, and holidays (in that order). On Twitter, the most popular topics were music, TV, holidays, software and religion.
While for some businesses it is extremely easy to work these subjects into their normal conversations, others will have to get more creative. The trick is to think about how your audience looks at each of these popular topics. It is possible to link these topics with your business, and then direct your social content toward your audience no matter what business you’re in. Just keep in mind that you don’t want to overdo it with posts that aren’t directly about your business. Balance is the key.
Adding these types of posts into your profile from time to time will help build engagement, and even attract new followers on the social media platforms. As people see the posts, and interact with them, they will be more likely to visit your website or engage with your business in other ways.
You can see the full study from Klout HERE.