Danubius Hotel Group is one of Europe’s most significant hotel chains, with over 45 health spa, wellness and city hotels throughout Europe. They are very popular in the UK as well as other European countries. They have recently announced that they will be teaming up with AffiliRed to launch a highly targeted advertising campaign, harnessing the power of performance marketing.
Zoltan Bogar, the Group Director of Revenue Management & Distribution of Danubius Hotels said of the campaign, “AffiliRed will be leading the development of our performance marketing programme by securing excellent placements, giving us access to a range of exciting publishers and helping us to grow market share. We expect the performance marketing to become one of the most important channels this year, to generate direct business via our branded website.”
Many hotels and lodging companies are turning to Performance Marketing to help them find new customers. The performance marketing system is ideally suited for this type of industry, and hotels can reap a lot of benefits from it. Marketers are also finding a lot of success by promoting hotel deals, due to the high conversion rates and the price per sale they are able to achieve.
When run properly, performance marketers are often able to place content and ads in front of people who are actively looking to book lodging for either vacations or business trips. The hotel is able to turn to these experienced marketers to manage much of their marketing, while they focus on providing an excellent guest experience. This is truly a great symbiotic relationship, and a perfect example of how performance marketing can benefit both marketers and brands.
Diego Gomila, the CEO and founder of AffiliRed said, “This is an extremely exciting campaign to be involved with, especially as Danubius Hotels is a highly respected and trusted European brand. Consumers will see a critical development in the company’s online presence as this campaign rolls out.”