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Related Posts Announces Real-Time Bidding Options, has announced that they are opening their inventory to advertisers for real time bidding, using the Appnexus platform.  Media buyers will now be able to buy into the premium display inventory, and have the real time bidding options which weren’t previously available.

Marketers will now be able to partner with using the appnexus platform to gain access a variety of different ad units including their In-Footer, In-Margin, In-Text and In-Page options, which are displayed on high end websites.  All ads displayed using this new feature will be protected using the ‘SHIELD’ which is their high end real-time traffic quality technology.  This will help marketers ensure that their ads are being viewed by real people, rather than bots and other automated traffic.

The SHIELD program was just released earlier this year, and advertisers seem to be happy with the service.  This is just one of the methods is working to battle against the growing problem of click and advertising fraud.

Karan Gupta, Managing Director of, said the following about this new real time bidding options, “We’re very excited to evolve our business model to now support programmatic buying and RTB.  We see India as having significant nascent potential in adopting this model and we intend to do our bit in pushing RTB adoption amongst online advertisers in India.  To this end, we will open up our premium India and APCA inventory to advertisers first and eventually scale it up to make our global premium inventory available as well.” direct advertisers get access to approximately 95% of the web’s display ad inventory through all the major ad networks. works with ad exchanges from Google, Facebook, Yahoo and many others to bring their customers the best ad spots on the web.


Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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