Affinity.com, has announced that they are opening their inventory to advertisers for real time bidding, using the Appnexus platform. Media buyers will now be able to buy into the premium display inventory, and have the real time bidding options which weren’t previously available.
Marketers will now be able to partner with Affinity.com using the appnexus platform to gain access a variety of different ad units including their In-Footer, In-Margin, In-Text and In-Page options, which are displayed on high end websites. All ads displayed using this new feature will be protected using the Affinity.com ‘SHIELD’ which is their high end real-time traffic quality technology. This will help marketers ensure that their ads are being viewed by real people, rather than bots and other automated traffic.
The SHIELD program was just released earlier this year, and advertisers seem to be happy with the service. This is just one of the methods Affinity.com is working to battle against the growing problem of click and advertising fraud.
Karan Gupta, Managing Director of Affinity.com, said the following about this new real time bidding options, “We’re very excited to evolve our business model to now support programmatic buying and RTB. We see India as having significant nascent potential in adopting this model and we intend to do our bit in pushing RTB adoption amongst online advertisers in India. To this end, we will open up our premium India and APCA inventory to advertisers first and eventually scale it up to make our global premium inventory available as well.”
Affinity.com direct advertisers get access to approximately 95% of the web’s display ad inventory through all the major ad networks. Affinity.com works with ad exchanges from Google, Facebook, Yahoo and many others to bring their customers the best ad spots on the web.