Jennifer Selleck introduces some simple methods to start Pay Per Click Campaigns (PPC). Paid advertising is one of the most effective ways to get highly-targeted traffic to any type of site.  If, however, you’re not taking the time to find and attract only the type of visitors you’re looking for, it can be a waste of time and money.  Take some time to go through your PPC campaigns today, and see what you can do to improve them.  If you’ve never run a PPC campaign before, give it a try, it can be extremely effective.

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