Jennifer Selleck speaks briefly with Charles Meyer of 7Search, an alternative PPC traffic source that has been around since 1999. According to Charles, a lot of affiliate marketers use 7Search for different verticals.   Balancing out all the factors it takes to create sales and generate revenue for yourself or your company is pivotal to this system. These components include bidding competitively, picking the right keywords, choosing the most effective match type, editing your ad copy, monitoring your progress, examining your results, and adjusting as you go.

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