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Yahoo Beats Google for First Time?

Bragging rights for the company which gets the most US Internet traffic have been ripped away from Google for the first time since 20011.  According to the monthly ComScore report for July, 2013, Yahoo! was able to take the top spot with 196,564,000 visits compared to Google’s 192,251,000.  The report combines the traffic of all the properties owned by top Internet companies to find which one is able to grab the most visits.  This report, of course, has little to do with profitability, growth or anything other than bragging rights, but there will undoubtedly be a celebration at Yahoo! none the less.

The top 5 companies in terms of US traffic for the month of July were:

  1. Yahoo!
  2. Google
  3. Microsoft
  4. Facebook
  5. AOL

An interesting side note to this latest report is that the Yahoo! numbers do not include stats from their May, 2013 Acquisition of Tumblr, which is ranked #28 on this list with 38.3 million unique visitors.  If ComScore does combine the two companies for their reporting in the future, it will undoubtedly help Yahoo! to retain the number one spot for quite some time.  ComScore has not yet said whether or not the Tumblr traffic will remain separate, or get rolled up into Yahoo! for future reporting.

Yahoo! has been at the #2 or 3 spot over the past several years, so this isn’t an indication of a huge growth spike for the company.  Why they were able to overtake Google this month is unclear at this point, and may simply be a matter of normal traffic fluctuations.

Whatever the numbers from this latest report mean to Yahoo! and Google, few could argue that this is just one more feather in the cap of Marissa Mayer, Yahoo! CEO, who has been in the news regularly with the announcement of over 20 company acquisitions in the last year.

You can see the full report from ComScore HERE.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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