Branding is important even in performance marketing! Why? Because consumers associate some things with ideas, thoughts and perceptions. You need to understand those perceptions in order to not make mistakes in your marketing, otherwise your entire campaign can be destroyed. The lesson from Paula Deen can be used by any marketers!
Symbolism in Branding: Lessons from Paula Deen
Fortnite: The Ultimate Playground for Brands and Gamers
There’s a war going on, and it’s not just between the players. It’s a war for attention, for loyalty, for hearts and minds.
It’s a war that brands are waging on the virtual battleground of Fortnite, the colossus of gaming that has captivated millions of fans across the globe.
In this article, I reveal the secrets of Fortnite advertising, the psychology behind its appeal, the tactics...
The US Ad Industry Dodged the Recession Bullet
The winds of change often blow in unpredictable directions in the world of advertising, and as the saying goes, "The only constant in life is change."
While some might have anticipated a looming advertising recession, the latest industry forecasts suggest that such fears might be exaggerated.
Brian Wieser, an industry analyst with a keen eye for trends, has released a new forecast that paints a picture...
RethinkFirst Unveils Seasoned SaaS Marketing Executive to Chart a Vision for the Future of Behavioral Health
RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the landscape of their already groundbreaking mission. In a bold and visionary step, the firm announced today the appointment of Lorelei Lenzen Skillman as its Chief Marketing Officer, a decision that heralds a new era in data-driven behavioral health solutions.
With a career spanning more than...
Lead Generator Faces Millions in Monetary Penalties for Allegedly Violating FTC’s Telemarketing Sales Rule
On September 1, 2023, an Illinois federal court ruled in the matter of Federal Trade Commission v. Day Pacer LLC, et al. (N.D. Ill. Sept. 1, 2023) that Day Pacer (f/k/a EduTrek) and company executives violated the Telemarketing Sales Rule (TSR) by allegedly making millions of calls to telephone numbers on the National Do Not Call Registry. The court also ruled that they violated the TSR by providing “substantial assistance” to a...
Nandini Jammi: The Woman Who Cost Breitbart 90% of Its Ad Revenue and Exposed Pubmatic’s Support for Hate Speech...
Nandini Jammi is not your typical activist. She doesn’t march on the streets, hold up signs, or chant slogans.
She doesn’t even have a catchy name for her cause.
She just has a laptop, a Twitter account, and a mission: to stop the flow of money from advertisers to publishers of hate speech and disinformation.
Jammi is the co-founder of Check My Ads,...
