ReputationChanger, the leading provider of online reputation management services has announced that they will be acquiring Brand.com for a six figure price. ReputationChanger has been growing extremely quickly and saw over 1500% growth in revenue in the last two years. The purchase of this domain is designed to help them continue that rapid growth by taking advantage of the high search volume they can attract with the new domain name. Brand.com is expected to get about 300% more monthly global searches than their nearest competitor, which will obviously give them quite an edge going forward.
Brand.com also better reflects the focus of the company on protecting the image of their brand. This is becoming increasingly necessary in the online world where a single bad review can cost thousands of dollars in lost customers. Michael Zammuto, President of Brand.com, said of the acquisition, “With the acquisition of Brand.com, we are communicating to businesses and individuals worldwide that our mission is to protect their brands across the entire digital landscape.”
Online reputation management is one of the fastest growing services on the web today and this acquisition will result in significant changes. In addition to gaining access to a huge amount of new, organic web traffic, Brand.com will be able to more effectively work with their growing list of high-profile clients. ReputationChanger has already been working with an extensive list of Fortune 500 companies, celebrities and even governments to keep their brand strong.
ReputationChanger made this purchase at the perfect time as well because Brand.com was growing rapidly, experiencing a 600% growth in 2012. If ReputationChanger hadn’t acted now they may not have had the capital to make the purchase in the years to come.
The combination of these two companies will help them to continue to be the highest ranked brand management service on the web. Brand.com has been developing innovative solutions which will monitor websites, social media, news stories, review sites and much more so anytime content is published about a client, they can review it and take action where necessary to minimize any negative publicity, and put a spotlight on the positive.