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YouTube Takes the Throne for Online Video

Why does everyone rush to YouTube when they are thinking about throwing a few video ads on the web? Well, yes they offer a great platform, with the right tools for placing video ads properly and effectively. However, people really go to YouTube because there, advertisements get viewed. Not only do they get viewed, but they get viewed a lot, sometimes hitting thousands per day. The reason for that is simple; the website’s traffic is immense. In fact, today the company proudly announced today that they have reached one billion active monthly users, an impressive feat for even the most popular websites on the web.

In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.

This is mostly exciting for YouTube as a company, but of course it is exciting for marketers as well. Although, as it is stated above, there are quite a few marketers already using YouTube to advertise to the masses, this should be a sign for anyone that is hesitant that they will not be disappointed. With YouTube showing ads all over the place, and to over a billion users each month, there should be no question that advertisements are being seen.

YouTube has a pretty interesting way of breaking down the success of their social video network in their blog post. Here are the key figures that YouTube has come up with, straight from their blog.

  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!

These are all pretty impressive statistics that YouTube is throwing out, and it’s safe to say that the majority of the following that the website has, came before Google was even in the picture at all. I suppose that’s why the company bought YouTube to begin with.

It’s interesting to see that a company like YouTube, which started out being seen by most as a place to post funny videos of your cat or something, has grown to such an enormous company. YouTube is so much more than videos now, almost taking the place of the family TV.

For internet marketers, video content is becoming a major player in the game these days, and with the enormous amount of traffic that YouTube is reporting here, we can put two and two together and say that advertising with videos is looking good for the near future.

Pesach Lattin
Pesach Lattin
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.


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