By now, all websites that fall under the social media category have caught up with the demand for social media marketing. All of these social networks have in some way catered to the needs of marketers in response to the recent boom in social marketing. Some of the most impressive social marketing thus far has come from places like Facebook and Twitter, but there are others. One company that is making strides toward sitting among the top social networks is Tumblr, the popular personal blogging website. According to Bloomberg, the company is bringing a whole new expansion to their already existent marketing offerings, and it is happening at the perfect time for Tumblr.
A few months ago, Tumblr began allowing companies to promote posts on its desktop version, or at least pay for certain placements of posts. Now, Bloomberg reports that the company plans to further catch up with the times. Tumblr will now allow marketers to promote their posted content on the mobile version of the blogging network.
Tumblr’s app is quite popular among smartphone owners, and Bloomberg reports that the amount of people using the mobile version is now four times what it was six months ago. This number is rapidly inching toward the number of people using the desktop website, which makes mobile marketing offerings from Tumblr even more valuable.
The company’s main objective here is simple; they need to start making more money. Bloomberg reports in their article that Tumblr is hoping for a higher level of profit for this year.
The average advertising purchase on Tumblr is now ‘just under six figures,’ said Lee Brown, head of sales. ‘We expect that the monetization will lead us to profitability this year.’
The company is trying to convince customers to use its platform as a starting point to create messages that can then be distributed to other social networks, like Facebook, Twitter and Instagram.
With Tumblr being really the only universally popular personal blogging network, they have reached a point where they host upwards of 100 million blogs, with subjects that range all the way across the map. What makes Tumblr so unique, probably leading to its popularity, is the ability users are given to reblog and share content from other users. It is this feature that also allows marketers to see any sort of success using the network to advertise content. Total page views on the site per month average at about 16 million.
This social network is significantly different from some of the other more popular social sites on the web. Regardless, there are quite a few users that have created personal blogs with Tumblr, and they are all moving to blogging straight from their phones. Upon reading any forecasts or predictions, one can see that mobile advertising revenue is expected to be on the rise this year, potentially more so than ever before. So, with all things considered, Tumblr is making the perfect move to bring in more revenue from advertising, and marketers can really benefit from it.